
Case study 01
Building a royal personal brand that outlived the regency.
Her Royal Highness Tinuade Babalola Ayomikun Adejuyigbe
Former Regent of Iboropa
Our relationship with Her Royal Highness Tinuade began during her tenure as Regent of Iboropa, and continues to date through selected brand and personal management engagements.
Before Brandloom formally existed, our founder personally created her Instagram and other social media platforms, and developed the foundations of her public-facing digital identity.
The engagement extended far beyond social media — into publicity, networking, styling, appearances and the development of opportunities around her name.
Brandloom’s role
Digital presence
Creation and development of her social media platforms.
Personal branding
Building a recognisable identity around her royalty, personality, culture and contemporary relevance.
Publicity
Creating and executing ideas designed to increase visibility and public engagement.
Strategic networking
Facilitating relationships with traditional rulers, royal households, government officials and influential personalities.
Styling & image
Creative direction for appearances, events and public representation.
Events
Coordination and support around engagements and appearances.
Opportunity development
Developing ideas and initiatives capable of creating partnerships, opportunities and revenue.
Key takeaway
A royal identity should not disappear when the reign ends. We helped establish a personal brand capable of evolving beyond the throne.
